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Univo
UNIVO is a guided capsule wardrobe application that helps young people build intentional, versatile wardrobes using fewer clothes. The project addresses daily outfit decision fatigue, impulse buying, and unsustainable fashion habits by providing a simple, structured system for wardrobe planning, outfit suggestions, and mindful consumption. The solution is designed to be relatable, easy to use, and suitable for both ethnic and western wear needs.
Role:
Project Lead
Industry:
Fashion Technology • Lifestyle • Sustainability
Duration:
5 weeks
Challenges
Young people, especially students and early professionals, experience decision fatigue despite owning many clothes. They spend excessive time choosing outfits, make impulse purchases, and struggle to practice sustainable fashion due to lack of guidance. Existing wardrobe apps feel generic, complex or irrelevant to Indian needs, especially when combining ethnic and western wear.
My Approach
The project started with secondary research and user testing to understand dressing habits, sustainability awareness, and daily frustrations. Multiple user personas were created to represent students and professionals. Concept development focused on capsule wardrobe principles, followed by ideation of features such as digital closets, guided styling, and outfit suggestions. Two visual directions Premium and Mass-Premium were tested, and user feedback guided the final design choice.
Outcome
The final outcome was UNIVO, a guided capsule wardrobe system that helps users style better with fewer clothes. The app simplifies daily outfit decisions, supports sustainable habits, and offers a clean, mass-premium interface preferred by users for everyday use.
My Contribution
Led the project end to end defining the problem space and shaping the capsule wardrobe solution.
Conducted research and user testing to identify key pain points like decision fatigue and impulse buying.
Drove concept development and feature ideation, including digital closet and guided styling flows.
Led UI direction and testing, finalizing the Mass-Premium interface based on user feedback.
Conclusion
UNIVO transforms sustainable fashion from an abstract idea into a practical, everyday system. By focusing on clarity, personalization and ease of use, the project shows how thoughtful UX can reduce decision fatigue, promote mindful consumption and fit naturally into users’ daily live
My
Design Proces
A well-structured process leads to better results. This Process ensures that every project moves smoothly from concept to completion.
01.
Research
I see research as the backbone of my design process. It helps me understand the real problem, drop weak ideas early, giving me clarity on what to focus on and build next.
02.
Sorting
The Sorting phase of Design process involves taking the insights and facts from the Research phase and applying them into potential solutions.
03.
Building
Once my team and I explored different concepts and finalized an idea, we moved on to building it.
04.
Analyze
The Analyze phase helps me understand how my design works in real use. It allowed me to move beyond assumptions, learn from feedback and use those insights to iterate and improve my solution.
Design is never done, there’s always an opportunity to continue to refine and optimize.